Over a decade ago, when Yahoo was the technology darling of NASDAQ, it traded as high as $445 a share (Jan 1999) - while today it trades under $25 per share. That said, the dynamic CEO certainly has her work cut out for her. As brilliant as she is beautiful, Mayer broke the gender barrier at Google, as being the first female engineer there. Often described as “tough as nails” Mayer rose through the ranks – steadily up the Google management ladder, but seemed to have recently been overlooked for Larry Page’s Senior Leadership Team. Perhaps that made it a whole lot easier for Mayer to say goodbye to Google.
After an exhaustive search, for their next CEO, Yahoo stunned the tech community when they crowned Marissa Mayer as their next Chief Executive. In just six months, Yahoo’s newest CEO has created firestorm of media attention, and an unrelenting buzz, even rising to thelevel of outrage at times. This could be both good and bad for the company, but time will tell which way the pendulum will ultimately swing in that regard
Technology advancements have pushed the envelope in favor of telecommuting, while the troubled economy forced corporations of all sizes to rethink their policies and staffing structures. The global fiscal crisis created an opportunity for corporations to develop creative staffing and compensation structures to optimize space and costs. The tech companies had already created a blueprint that was implemented in varying degrees over the past decade.
So why is the move away from Telecommuting so controversial? In this age of advanced technology, the internet and wireless communication fostered globalization, and with it came the Telecommuting. Multinational corporations and small companies alike sought to optimize efficiency and costs by implementing mixed workforce (sometimes in different countries) which gave prominence to remote work options. Telecommuting has become a high accepted and commonly utilized working method, particularly for younger, innovative companies. A highly positive perception of Tech firms stem from the fact that the technology firms of the 21st century emphasized the importance of employee satisfaction concepts that promote employee-centric policies in support of work/life balance.
Nevertheless, this whole spectacle seems odd, and yet so telling of how powerful Marissa Mayer actually is. It is almost as if the future of Telecommuting is riding on this one decision, particularly due to the high profile of Yahoo, being one of THE most visible brands in the world. The fact is, Mayer has a sound strategy to get the company culture back to cutting edge innovation. In the spirit of mavericks like Steve Jobs, there’s a need for “all hands on deck” attitude to shake the company up. In all fairness, given Mayer’s Degree in engineering and Masters in Science Technology, she is far more suited for the challenge than her predecessors. The 4th quarter earnings report yields a 26% increase, year over year. That's a clear indication that Mayer's strategy is already having a positive impact on the company.
K Reilly
The Cohn-Reilly Report
www.Facebook.com/Cohn.Reilly
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